![]() Conversely, for creative tasks such as brainstorming, blue environmental cues prompted participants to produce twice as many creative outputs as when under the red colour condition. Red boosted performance on detail-oriented tasks such as memory retrieval and proofreading by as much as 31 per cent compared to blue. Most experiments were conducted on computers, with a screen that was red, blue or white. "It really depends on the nature of the task."Ä«etween 20, the researchers tracked more than 600 participants' performance on six cognitive tasks that required either detail-orientation or creativity. "Previous research linked blue and red to enhanced cognitive performance, but disagreed on which provides the greatest boost," says Juliet Zhu of UBC's Sauder School of Business, author of the study which will appear in the Feb. The study, which could have major implications for advertising and interior design, finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively. It turns out they both can, it just depends on the nature of the task or message. ![]()
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